R.A.T.S. (Rochester Association of Traveling
Shoe Salesmen)
In memory of Peter McGeough (1855-1917)
"Peter McGeough is a breath of the "old sod", a wit, a humorist,
a satirist, a philosopher, a soldier of fortune, a man in whom
the old-fashioned notions of friendship and comradeship
never have failed. Now on the road for Piehler of Rochester.
Peter has been on the road since the battle of the Boyne."
Recollections of Sixty Years in the Shoe Trade, Joel C. Page, 1916
In a 1940's copy of a letter from my dad (Edward F.
Jenkins) to several New York newspapers, in an attempt to locate his birth
certificate, he noted that his grandfather (Peter McGeough), with whom he lived,
was a popular and respected businessman in the Rochester area. He wrote
that Peter McGeough was a member of several clubs and associations, including
R.A.T.S.. After searching in vain for any reference to R.A.T.S., I began
to think that this was some pseudo-acronym that my father had confused with
something else over the years. A trip to the Lynn Historical Society led
me to an old book "Recollections of Sixty Years in the Shoe Trade" by
Joel C. Page. To my great excitement this book had several references to
R.A.T.S. along with pictures. In this book I found a brief write-up about
my great-grandfather along with a picture! Research in "The Shoe Retailer & Boots & Shoes
Weekly" also led to another article.
I thought it would be fun to develop this
page and hope it will be of interest to others researching their Rochester
ancestors. Sources include: "Recollections of Sixty Years in the
Shoe Trade" by Joel C. Page and "The Shoe Retailer & Boots & Shoes
Weekly", both of which include articles originally published in "The
Shoeman".
The
Passing of Peter McGeough The Shoe Retailer & Boots &
Shoes Weekly, Boys on the Road, May 1917
Former Salesman for The Piehler Shoe Co., Rochester, N.Y., and Well Known Among
the Trade in the South, Who Died Last Week.
Peter McGeough for more than 30 years a well-known traveling shoe salesman, with
an acquaintance among shoe merchants all over the United States and who was
especially well known in the South, died on Friday, April 27 (note death
certificate states April 17), at his home in Rockland, Mass. Mr. McGeough
had lived in Rochester, N.Y. for about 15 years, traveling for The Piehler Shoe
Co., and retired from active business last fall. He had been in fairly
good health right up to the end and on the day previous to his death had only
returned from a visit to his mother and relatives in Lynn.
Mr. McGeough was a member of the Rochester Association of Traveling Shoe
Salesmen and the National Shoe Travelers' Association. He was also
affiliated with the Knights of Columbus. He was 61 years old.
He had not intended to retire permanently from the shoe business but as
he had frequently it, had decided to take a rest for a year.
Besides his mother he is survived by two daughters, Maizie McGeough and Mrs.
Charles Jenkins, a grandson, Edward Jenkins, four brothers and two sisters
residing in Lynn.
R.A.T.S.S.' TALES
John McGeough, manager for John Sullivan, recently
resigned from his position.
The Shoe Retailer & Boots & Shoes Weekly, Boys
on the Road, February 19, 1902, under the heading "San Francisco.
Contemplates a change."
John McGeough, for many years manager for John T. Sullivan, has decided not to return direct to the retail store business, but instead will endeavor to build up a country trade. He is now preparing an elaborate catalogue which will shortly be mailed to his many country customers. The Shoe Retailer & Boots & Shoes Weekly, Boys on the Road, February 26, 1902, under the heading "San Francisco. Here Buying Goods."
Lynn, Mass.
P. P. Sherry and C. Farrell.
The Shoe Retailer & Boots & Shoes Weekly, Boys on the
Road, March 12, 1902
One more pioneer has stepped aside, leaving the center of the stage to a
member of a younger generation of his own family.
P.P. Sherry has ceased the active management of the business of
the Sherry Shoe Company, of Lynn, Mass., and his genial son-in-law, Charles
Farrell, has taken up the reins in his stead. It is doubtful if there
is any man in the city of Lynn more favorably known or more highly esteemed than
Mr. Sherry. He has been a stalwart figure for years and years, and his
successor bids fair to follow in his footsteps.
Mr. Farrell is one of the younger generation-a man whose mind has not
been turned into one channel, a man big enough to grasp existing conditions, and
one who is willing to acknowledge the fact that "the world does move".
We predict a long and successful business for the firm under Mr. Farrell's
administration, and it is the general sentiment of the trade that the position
he now holds is one that he well merits through his indefatigable energy in
promoting the best interests of the firm he represents.
Where He Is.
The Shoe Retailer & Boots & Shoes Weekly,
Boys on the Road, April 2, 1902
Only this week we had an inquiry from a shoe dealer as to the
whereabouts of R.B. McCarthy, and perhaps it might be interesting to
those who are anxious to know where Mac is at the present time to tell them of
his good fortune. He is now the President of the
Sherry Shoe Co., of Lynn, Mass. He is one of the younger
element who has had sufficient balance and ability of character to work manfully
and conscientiously as a salesman
until at last he now attains a position on the top of the heap.
The Sherry Shoe Company.
The Sherry Shoe Co.
is well known, and the president as well as the treasurer,
Charley Farrell, and the secretary, C. E. McManus, make a trio of
young old-timers which is capable of carrying on the work of this Co. Even
at that they are going to have their own troubles to keep up with the pace set
by P. P. Sherry.
What He Was.
He was
originally a farmer's boy in the old country. He
immigrated to America, and commenced making shoes in South Reading, now
Wakefield. He began manufacturing in '68 in the basement of his house,
which of necessity was in a modest way. In '78 he erected a six-story
brick structure in the city of Lynn, which by the way was the first brick shop
put up in that most interesting shoe town. He is a self-made man, and the
boys who are following in his footsteps and attempt to emulate the ever genial
P.P.S. have a harder job that most people might imagine. Be that they are
equal to which there is no doubt, and with the brains and ability nestling
within the personnel of brothers McCarthy, Farrell, and McManus,
they may be relied upon to give a good account of themselves.
Peter McGeough and Fred Mock are home from their trips for Moloney Bros. Company. Both are enthusiastic over the "Moloney Welt" for women, which was put on the market for the first time this season, and they declare it will have over double the present sale another season. The Shoe Retailer & Boots & Shoes Weekly, Boys on the Road, June 24, 1903
Death of Steve F. Dougherty
The Shoe Retailer & Boots &
Shoes Weekly, Boys on the Road, May 1917
The wires Monday morning flashed to the office of Utz & Dunn Co.,
Rochester, the sad new of the death, early Sunday morning, at Enid, Okla., of
Steve F. Dougherty, one of the most popular and diligent members of the salesstaff of that company. Mr. Dougherty was taken ill at Enid and a few
days before his death wired the house that he was going to the University
Hospital for treatment. Death was the result of pneumonia and resulting
complications. Steve Dougherty had been in the employ of Utz & Dunn
Co. over three years, covering the states of Kansas, Nebraska and parts of
Missouri and Oklahoma. He had put in six seasons of hard work and results
were accruing fast when the final summons came. He was a most popular man
both in the factory and on the road, possessing a nature that made him well and
quickly liked by everyone with whom he came into contact.
In Rochester, Mr. Dougherty was a member of the Rochester Association
of Traveling Shoe Salesman. His home was in Ft.
Dodge, Ia., to which city his remains were taken by Charles K. Wheeler, of
Dallas Tex.
Mr. Wheeler, who travels in Texas for Utz & Dunn Co., took charge of affairs at
the direction of Utz & Dunn Co., hastening to Enid on Monday. Mrs.
Dougherty and a young daughter survive. Southwestern
Salesman for UTE & Dunn Co., Who Died Last Sunday at Enid, Okla.
Bennie St. John traveled for Moore-Shafer Shoe Company, Brockport, N.Y., for
twenty years but, a year or
so ago, surprised his many friends by going with the Menihan Company, with which
house he is keeping up
his record.
I do not know when this photo was taken, however it appears to be an earlier
photo than the one that appears in my grandmother's photo album.
Recollections of Sixty Years in the Shoe Trade, Joel C. Page

Bennie St. John as he appears in my grandmother's photo album
c.1912. I do not know of any family connection to Bennie St. John.
R.A.T.S.S. Holds First Meeting The
Shoe Retailer & Boots & Shoes Weekly, June 16, 1917
Important Business Regarding
Style Show, Liberty Loan and Red Cross Work Considered
Rochester, N.Y., June 13.-The first meeting of the
season of the Rochester Association of Traveling Shoe
Salesmen was held at Powers hotel, yesterday afternoon, with a good
attendance and President Joe P. Byrne in the chair. Treasurer P.
F. Schneider, who has not finished trip, was the only officer absent.
The coming Style Show was discussed enthusiastically and it was the opinion of
the salesmen that the attendance will be record breaking. "Not only are
buyers coming on to get a line of the market and next season's styles, but to
buy shoes," declared one of the members.
Chairman LePine of the Style Show Committee reported that there will be
more exhibits than at any past style show and that applications are being
received daily.
Memorials on the death of Peter McGeough and
Steve F. Dougherty, who died in April, were adopted. The estate of
each was presented with a gift of $100.
President Byrne urged every member to stand back of the government and
participate in the Liberty Bond issue. A letter will be sent to all
members so that National Secretary Stanton may be informed of the total
subscription of the Rochester Association. The Rochester Association
decided to do its part in the purchase of an ambulance as proposed by Secretary
Stanton.
Letters will be sent to all Rochester members asking their aid in the movement
to raise $1,000,000 in the city next week for the Red Cross.
President Byrne named the following committee to have charge of the
annual outing, to be held Saturday, July 14th, the day following the close of
the Rochester Shoe Style Show: J. P. Beatty, chairman; Frank W. Rice,
Harry M. Joy, Harry J. Beatty, Clark Rowley, George Crane, Gene Connors, Ralph
Clauser, Ben B. Blythe, and Sam Valsey.
Every meeting hereafter, instead of those falling on the second and fourth
Tuesday, will be a business meeting, as provided by the revised constitution.